Your vision. Made possible. Through us. — Life and Passing Digital.

Since 2014, we've been collectively building digital solutions for banking and financial services, recruitment, media and advertising, bereavement care, health tech, biotech, online conveyancing, AI tools, internet of things, construction, transport, environmental services, energy and heavy industry.

The transformations we make often deepen product experience, designed to speed innovation, drive customer adoption and strengthen business performance for the long term.

Our structure is minimal with a small and talent-dense team. We operate established products with the ambition, agility, and urgency of a startup.

One team from
strategy to scale

We keep design, engineering and strategy under one roof, so the thinking that shapes a product is the same thinking that ships it.

Product strategy

Great products start with great decisions. We collaborate with your business to identify opportunities, navigate complexity, challenge assumptions, and align teams to execute on a shared vision.

Business optimisationMarket positioningM&A integrationRoadmapChange managementRisk analysis

Design

Customers don’t remember features, they remember experiences. We create products, services, and brands that feel intuitive, unlock competitive advantage, and leave a lasting impression.

UX / UIResearchDesign systemsRapid prototypingBrandingUser testing

Engineering

Once design is validated, we take products into full-stack development. We assess solution architecture across front-end and back-end systems to ensure they are robust, scalable, and production-ready.

iOS & AndroidWebPlatformDevOps & CloudDatabase & ORMERP. CRM & CMS integrationsTestingCyber security

AI & data

We leverage AI, machine learning, and data-driven insights to continuously improve product performance. Through ongoing analysis and optimisation, we identify opportunities to enhance user experience, system efficiency, and business outcomes.

Applied MLAI AgentsDataRapid prototypingBranding

Growth

Sustainable economics are the foundation of lasting brands. We help businesses create top-of-funnel demand and compound retention through measurable outcomes that foster trust.

AnalyticsPerformance trackingLifecycleCampaign marketingSocial mediaContent creationSEO & AEO
Designer workspace with code, web design and mobile mockups across multiple screens

The breadth of our skilled expertise and knowledge

$460M+

Worth of programs led, including acquisition integration

100+

Web and app product solutions delivered to date

36+

Clients serviced across industries and around the globe

50M+

Customers impacted through our combined project solutions

Avant Mutual Baker's Delight CSIRO Clover Cohort Global Cover-More Dehancer Home-in InvoCare JXT Kelly Les Mills Mestudent NZME News Corp Australia OROX Pawmates Physio Inq Queste Money QuietGrowth Semco Star Westpac Woolworths iungo Lawlab myBeepr Xtend Veolia
UX / UIDesign systems & accessibilityProduct strategyMarket research & positioning

Westpac Brand, App & Web Refresh

Web designRapid prototyping & testingSEO & AEO

Taste Web Funnel Optimisation & CX

UX / UIContent creationWeb & app development

Redesigning the OROX Nexus Engine™

UX / UIDesign systemsProduct strategy

Dehancer App Experience Refresh

UX / UI & BrandingAI automation

BuySecure — AI Contract Reviewer

Meet the people behind the magic

We’re a team of thinkers, makers, and doers who blend creativity with strategy.

Agam Lamba

Agam Lamba

Chief Executive Officer

Daniel Xuereb

Daniel Xuereb

Chief Operating Officer

Marlene Israel

Marlene Israel

Chief Marketing Officer

Pavel Baranov

Pavel Baranov

Chief Technology Officer

Run the fit check
Ideate
Innovate
Accelerate

A short path from idea to something real

No black boxes. You see working software early and often, and you own it completely at the end.

  1. 1.

    Discover

    We understand your business, your customers and your constraints before proposing a single pixel.

  2. 2.

    Define

    We shape your roadmap to prioritise what delivers value today and what can wait until tomorrow.

  3. 3.

    Build

    We create full-stack products through rapid iterations ensuring every release is grounded in evidence, not assumptions.

  4. 4.

    Scale

    We evolve your products through analysing data, enabling AI automation, and tracking optimisation before leaving behind maintainable systems built to grow with your business.

Astronaut holding a glass sphere that reflects the Earth
Dan, co-founder of Life and Passing Digital
Dan and Agam, co-founders of Life and Passing Digital

Let's build
something
worth keeping.

From the first sketch to the millionth tap, we build digital products people return to and keep.

Start a project
Agam, co-founder of Life and Passing Digital

Straight answers

No spin, no sales deck. Just what you need to know before we collaborate further.

Start by submitting a high-level project scope from our online form here or from the header. We respond and connect with you within the first 24 hours. We will book an initial 30 mins discovery call to understand your business and needs in more detail before taking things further.

We start with a clear Statement of Work (SOW) that defines scope, deliverables, timelines, talent requirements, and what success looks like. Once agreed, pricing is straightforward and tied directly to that scope of work.

For most work, we price fixed-fee per phase so costs are known upfront. For ongoing or evolving work, we use a monthly retainer based on agreed capacity.

We’re also open to introducing a simple rate card for transparency on how pricing is built. That can sit underneath the SOW as a reference point, but we still prefer to quote the full project or phase so there’s no need to track hours or manage billing complexity.

Both; We work with both startups and established businesses at every stage of growth.

For startups: we help turn early ideas into validated products and launch-ready MVPs.

For scale-ups and enterprise teams: we support digital transformation, product innovation, and platform modernisation. Our approach adapts to the maturity and needs of your business.

What stays the same is a senior-led delivery. The people you speak to are the people doing the work. We bring deep expertise across strategy, design, engineering, AI and product delivery. This leads to faster decisions, higher-quality outcomes, and fewer layers between idea and execution.

Project duration largely depends on the complexity of your requirements. On average, most MVPs with a lean product offering could be delivered within 8-12 weeks.

Large platforms are delivered in phases, with working software released in regular iterations so you can validate ideas, gather feedback, and realise value early.

Throughout the engagement, we maintain transparency by:

  • Define a clear Statement of Work (SOW) with agreed deliverables, milestones, and timelines.
  • Running collaborative workshops to prioritise your product roadmap using the Desirability, Viability, and Feasibility (DVF) framework.
  • Delivering work in sprint cycles with regular ceremonies including stand-ups, backlog refinement, sprint reviews, and retrospectives.
  • Provide regular SteerCo updates with visibility into progress, key decisions, risks, dependencies and upcoming priorities.

Every repository, design file, and account belongs to you from day one. At the end of the engagement, we hand over any documentation and files for your teams to continue using. No vendor lock-in and no hidden licensing agreements.

Yes, we can work as an extension of your business or embed directly within your in-house teams to accelerate delivery and share knowledge.

Whether you need specialist expertise to strengthen key capabilities or a fully independent team to own delivery end-to-end, we adapt to your workflows, integrate seamlessly with your tools and processes, and help you move faster with confidence.

Launch is a milestone, not the finish line. We monitor product performance, analyse user behaviour, and use data-driven insights to continuously optimise and improve the experience.

Whether you need ongoing support or a fully documented handover, we ensure your platform is built clean and for long-term success.